Guangzhou Novel Packaging Co., Ltd.
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Kraft Pouch

Kraft paper bags are a type of flexible packaging bag made primarily from kraft paper. It is often combined with plastic film or other materials to enhance its functionality. Named for its tough and durable properties, kraft paper's natural tan color, eco-friendly visual impression, and customizability have given it a unique and important position in modern packaging.


Today, as "green consumption" has become mainstream, the importance of kraft paper bags is increasing day by day. With its naturally simple appearance, it clearly conveys to consumers the brand messages of environmental protection, sustainability, nature, and sincerity.


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What Structure and Types of Kraft Pouch Can Be?

According to their structure and function, kraft paper bags can be mainly classified into the following categories:

Pure kraft paper bags:

  • Made of single or multiple layers of kraft paper, sealed by sewing or gluing. They have high strength but are not moisture-proof or leak-proof. They are commonly used for packaging flour, sugar, coffee beans (for short-term use), hardware parts, etc.


Kraft paper composite bags:

  • This is the mainstream form of functional kraft paper bags. By laminating a plastic film on the inner layer of kraft paper, it gives them new properties.

  • Common structures: Kraft Paper/PE or Kraft Paper/AL/PE.

  • This structure enables them to be moisture-proof, oil-proof, and heat-sealable, and can be used for packaging food with shelf life requirements, pet food, etc.


Self-standing kraft paper bags:

  • By combining kraft paper with a moisture-proof heat-seal layer, a bag with a self-standing structure at the bottom is formed. It combines the appearance of kraft paper with the convenience of modern flexible packaging, and is a popular choice for high-end snacks, coffee, and tea.


Zipper kraft paper bags:

  • Adding a reusable plastic zipper to the composite kraft paper bag greatly enhances the convenience of use, suitable for products that need to be accessed multiple times.



What Are the Application Areas of Kraft Pouch?

Kraft pouches have a wide range of applications, especially suitable for products that need to convey an environmentally friendly, natural, handmade or high-end brand image:

1.  Food and Beverages:

  • Coffee beans/powder: Standard packaging for the coffee industry, often featuring a one-way exhaust valve.

  • Baked goods: Bread, flour, powdered sugar.

  • Snacks: Potato chips, nuts, candies (especially organic or natural foods).

  • Tea industry: Conveys a sense of nature and origin.

  • Pet food: High-end natural feed.


2.  Retail and Shopping:

  • Replace plastic bags as fashionable and environmentally friendly shopping bags.


3.  Cosmetics and Personal Care:

  • Used for packaging soap, bath salts, handmade skin care products, emphasizing their natural ingredients.


4.  Industry and Hardware:

  • Used for packaging hardware parts, automotive parts, etc., taking advantage of its high strength and wear resistance.



What Are the Advantages and Challenges of Kraft Pouches?

Advantages:

1. Powerful brand narrative: The natural appearance directly links to concepts such as "sustainability", "health", and "handmade".

2. Deeply rooted environmental image: It is a powerful tool for the brand to showcase its environmental responsibility.

3. High strength and durability: It provides excellent physical protection.

4. High consumer appeal: Many consumers believe that kraft paper packaging is more advanced and responsible than plastic packaging.


Challenge:

1. Poor inherent barrier properties: Pure kraft paper is not moisture-proof, oil-proof, and has poor gas barrier. It needs to be solved through coating or compounding, but this will reduce its environmental friendliness.

2. Printing limitations: It is not suitable for complex patterns that require high precision and full color. The design style is limited by its own color and texture.

3. Cost considerations: The cost of high-quality kraft paper and compounding processes may be higher than that of ordinary plastic packaging.

4. Weighing the environmental impact: Once coated, its recyclability and degradability will be greatly reduced.


What Are the Main Features of Kraft Pouches?

Unique natural aesthetics

The yellowish-brown color, unique texture and slightly rough texture of kraft paper convey a visual impression of naturalness, retro style, simplicity and organic quality, which perfectly aligns with the current consumers' aspirations for "returning to nature" and "minimalist living".

Environmental image and sustainability

Kraft paper originates from wood and is a recyclable and biodegradable material. This makes it an excellent environmental alternative to plastic packaging, and is favored by brands with environmental awareness and consumers.

Excellent physical properties
  • High strength and toughness: The long fibers of kraft paper give it high tear resistance, puncture resistance and tensile strength, making it very durable and capable of protecting the contents well.

  • Good breathability: For certain products that require "breathing" (such as flour, coffee beans, and certain agricultural products), this is an advantage.

Excellent printing adaptability

The surface of kraft paper is highly suitable for flexographic printing, allowing for excellent display of designs. Brands often use simple single-color or two-color printing to highlight its natural texture, or can achieve full-color exquisite printing after laminating.

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NO.8 Gaohu Road, Conghua Economic Development Zone, Guangzhou City, Guangdong Province, China
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