Feature | Benefit & Explanation |
Benefit & Explanation | Superior Shelf Presence: Stands upright like a rigid package, making products more visible and attractive to consumers. |
Lightweight & Flexible | Cost-Effective Logistics: Weighs much less than rigid alternatives, significantly reducing shipping costs. Empty pouches lie flat, saving storage space. |
Excellent Sealability | Content Protection: Provides a hermetic seal (via heat sealing) to protect against leakage, moisture, and contamination. |
Large Printable Surface Area | Powerful Marketing Canvas: Offers ample, high-quality space for vibrant graphics and branding, acting as a billboard for the product. |
High Functional Versatility | Enhanced User Convenience: Can be easily equipped with resealable zippers, easy-tear notches, and dispensing spouts for improved usability. |
The performance of a stand-up pouch depends on its material construction, which can range from simple to complex:
Single-Material:
PE (Polyethylene): Soft and squeezable. Ideal for refill packs for shampoos or detergents.
PP (Polypropylene): Stiffer and clearer. Often used for dry snacks and candies.
Laminated Structures (Most Common): To achieve better strength, clarity, and barrier properties, multiple plastic films are layered together.
A typical 3-layer structure includes:
Outer Layer: BOPP or BOPET. Provides scratch resistance, gloss, and a high-quality printing surface.
Middle Layer: Can be a material like metallized film (VMPET) for light and oxygen barrier, or Nylon for puncture resistance.
Inner Layer (Sealing Layer): PE or CPP. Provides a safe, food-grade layer that can be heat-sealed to form the pouch's seams.
Example:
A premium coffee pouch might have a BOPP / AL Foil / PE structure, where the aluminum foil provides an absolute barrier against oxygen and light.
Snacks, coffee, pet food, powdered milk, sauces, and liquids.
Laundry detergent, shampoo refills, dish soap, and wet wipes.
Protein powder, vitamin supplements, and energy drinks.
Chemicals, fertilizers, and hardware items.
