Guangzhou Novel Packaging Co., Ltd.
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Printed Stand Up Pouches

Printed stand up pouches, also known as self-standing pouches or bottom-supported stand-up pouches, are flexible packaging bags with a special structure at the bottom that can stand independently without external support. Through various patterns, logos, and text branding printed on the bag body, it not only has excellent practicality but also possesses strong marketing functions, making it one of the mainstream products in the modern packaging market.
As the market's demands for personalization, functionality, and environmental friendliness continue to increase, the printed standing up pouches will continue to innovate and play a crucial role in the packaging field.


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What Are the Application Areas of Printed Stand up Pouches?

Printed stand up pouch have been widely applied, covering almost all areas of fast-moving consumer goods.

  • Food and beverages: Snacks (potato chips, nuts), coffee, tea, jelly, sauces, liquid beverages, pet food, etc.

  • Daily care products: Laundry detergent, shampoo, body wash, hand sanitizer, skin care products, etc.

  • Medicines and health supplements: Medicine packages, nutritional supplements, disinfectant wipes, etc.

  • Industrial products: Lubricants, chemical raw materials, seeds, fertilizers, etc.


Advantages and Challenges of Printed Stand up Pouches

1. Advantages:

  • Strong shelf appeal: Its unique design and exquisite printing make it stand out among numerous packages.

  • Enhances brand image: High-quality packaging is an important part of the brand image.

  • Diverse functions: The sealing and functional structure can be flexibly designed according to product requirements.

  • High cost-effectiveness: The total cost of packaging, transportation and storage is usually lower than that of hard packaging of the same capacity.

2. Challenge:

  • Design complexity: The design of self-standing structures requires consideration of load-bearing, balance, and material strength, which demands high design capabilities.

  • Production efficiency: Compared to ordinary flat bags, the production process is more complex and the speed may be slightly slower.

  • Content limitation: It is not suitable for packaging very sharp or overly heavy products, and there may be a risk of package breakage.

  • Environmental pressure: The separation of multi-layer composite materials for recycling is difficult, and it faces challenges such as sustainability, including recyclability and degradability. Currently, the industry is actively developing recyclable stand-up pouches made of a single material (such as PP/PP/PP).


Core Feature of Printed Stand up Pouches

Self-standing

The unique bottom design enables it to stand firmly, facilitating its display on shelves and attracting consumers' attention.

Strong Marketing Power

The large printing surface provides an excellent promotional space for the brand, enhancing the product's value through exquisite patterns and designs.

Convenience

Usually equipped with tearable openings, zipper resealable closures, suction tips, etc., it is convenient for consumers to access and store the contents.

Lightweight and Environmentally Friendly

Compared to hard packaging (such as glass bottles, plastic bottles), it is lighter, saves more storage and transportation space, and uses less materials.

Good Protection

Using composite film materials, it can effectively block moisture, oxygen and light, prolonging the shelf life of food and other products.

What Are the Main Printing Processes for Stand up Pouch?

Gravure Printing

The most commonly used printing method. It features bright colors, high saturation, and strong printability of the plate, making it highly suitable for large-scale production. It is the mainstream choice for printed stand up pouches.

Flexographic Printing

It has developed rapidly in recent years, especially in the application of water-based inks and UV inks, which is more environmentally friendly. The ink layer is thinner and is often used in markets with higher environmental protection requirements.

Digital Printing

It is suitable for small batches, customized orders, and proofing orders. No plate making is required, the minimum order quantity is low, and variable data printing can be achieved, but the single cost is relatively high.

Core Feature of Printed Stand up Pouches

Self-standing

The unique bottom design enables it to stand firmly, facilitating its display on shelves and attracting consumers' attention.

Strong Marketing Power

The large printing surface provides an excellent promotional space for the brand, enhancing the product's value through exquisite patterns and designs.

Convenience

Usually equipped with tearable openings, zipper resealable closures, suction tips, etc., it is convenient for consumers to access and store the contents.

Lightweight and Environmentally Friendly

Compared to hard packaging (such as glass bottles, plastic bottles), it is lighter, saves more storage and transportation space, and uses less materials.

Good Protection

Using composite film materials, it can effectively block moisture, oxygen and light, prolonging the shelf life of food and other products.

What Are the Main Printing Processes for Stand up Pouch?

Gravure Printing

The most commonly used printing method. It features bright colors, high saturation, and strong printability of the plate, making it highly suitable for large-scale production. It is the mainstream choice for printed stand up pouches.

Flexographic Printing

It has developed rapidly in recent years, especially in the application of water-based inks and UV inks, which is more environmentally friendly. The ink layer is thinner and is often used in markets with higher environmental protection requirements.

Digital Printing

It is suitable for small batches, customized orders, and proofing orders. No plate making is required, the minimum order quantity is low, and variable data printing can be achieved, but the single cost is relatively high.

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+8613543492379
Address:
NO.8 Gaohu Road, Conghua Economic Development Zone, Guangzhou City, Guangdong Province, China
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