Guangzhou Novel Packaging Co., Ltd.
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Resealable Stand Up Pouches

A resealable stand up pouch is a combination of self-standing bags and the function of repeat sealing. It combines the advantages of both functions and becomes a highly competitive and popular form in modern packaging. It is based on the ordinary self-standing bag and adds a functional design that is convenient for multiple openings and closings, greatly enhancing the convenience of use and the preservation ability of the contents. It perfectly solves the pain point of traditional packaging "not being used up after one use", and provides excellent shelf display effects.
It is not just a packaging, but also an upgrade of the user experience. It successfully integrates "convenience" and "preservation" - the two core consumer demands - into the design, making it the preferred packaging solution for many brands, especially food brands, in the highly competitive retail market. With the advancement of technology, we will see more intelligent and environmentally friendly resealable self-standing bags on the shelves in the future.
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What Are the Main Structure of Resealable Stand up Pouches?

Similar to ordinary stand up pouches, it usually adopts a multi-layer composite film structure to balance printing, protection and sealing performance:

  • Outer layer: PET or BOPP, providing excellent printing surface, mechanical strength and wear resistance.

  • Middle layer (barrier layer): AL (aluminum foil) or VMPET (aluminum-coated film) provides high barrier properties (oxygen barrier, moisture barrier, light protection); NY (nylon) provides good puncture resistance and toughness.

  • Inner layer (heat sealing layer): PE or CPP, providing good heat sealing performance to ensure the firm sealing of the bag body's edge and pull tab areas.


Key point: Zipper or gusset usually gets firmly bonded to the inner material through heat pressing during the bag-making process.



Main Application of Resealable Stand up Pouches

The resealable stand up pouches have a wide range of applications, especially suitable for products that need to be used in multiple sessions:

1. Food industry:

  • Snacks: potato chips, nuts, biscuits, popcorn (the largest application area).

  • Dry goods: coffee beans/powder, tea, dried meat, preserved fruits.

  • Pet food: dry food, snacks.

  • Seasonings: milk powder, protein powder, sauces.

2. Daily care products:

  • Laundry detergent, laundry beads, wipes, makeup pads.

3. Medicine and health supplements:

  • Pills, powders, nutritional supplements.



What Are the Advantages and Challenges of the Resealable Stand-Up Pouch?

Advantages:

  • Ultimate convenience: It perfectly addresses the problem that traditional packaging cannot be properly preserved once opened.

  • Maintain product freshness: It effectively prevents the contents from getting damp, oxidized, or spoiled, thereby reducing waste.

  • Enhance brand loyalty: The thoughtful design can significantly improve the user experience, thereby increasing the repeat purchase rate.

  • Increase product value: Functionally stronger packaging can support higher product pricing.

  • Marketing information carrier: The large printing space can be used to provide descriptions, recipes, or promotional information.

Challenge:

  • Higher cost: Components such as zippers and suction tips, as well as more complex bag-making processes, will increase production costs.

  • More complex structure: When designing, the compatibility between the zipper/suction tip and the bag body, the sealing reliability, and the filling method need to be comprehensively considered.

  • Environmental issues: The use of multi-layer composite materials along with additional plastic components (such as zippers and suction tips) makes recycling more difficult. The industry is exploring the use of a single recyclable material (such as a full PE structure) to manufacture resealable bags.


Key Features of Resealable Stand up Pouches

Re-sealable

This is its core feature. With a specific sealing device, consumers can easily open the package to access the contents, then reseal it to keep the product fresh and prevent moisture, spoilage or spillage.

Self-standing

The stable bottom design enables it to stand upright neatly on shelves and in household cabinets, enhancing display effect and storage convenience.

Freshness Preservation and Anti-Counterfeiting

The effective seal can extend the product's shelf life (especially for food) and provide a certain level of anti-counterfeiting function (once opened, the initial opening mark may not be removed).

Excellent User Experience

It greatly facilitates products that need to be used in multiple sessions, enhancing consumers' favor towards the brand.

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NO.8 Gaohu Road, Conghua Economic Development Zone, Guangzhou City, Guangdong Province, China
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