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Quality cereal packaging can not only protect the product from external contamination and spoilage, it can also pass on the brand vision to customers. For example, which type of packaging is used for the bag? How is the design of the pattern? Is there a convenient accessory such as zippers and hand-tear openings, etc. These can be the very first thing that consumers see could greatly influence the choice of consumers. We also know that consumers are more likely to buy products with good packaging. Overall, cereal packaging design reflects the fact that a product can take into account the customer's psychological needs, i.e. whether the content of the message conveyed by the cereal and its packaging takes care of the customer's needs. The packaging is the spokesperson for the product.


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To increase the sales of cereals, the brand needs to consider the following considerations for packaging: 

1. The needs of consumers: the brand should design product packaging for different consumer levels, such as the launching of premium cereals for people with high requirements, as well as the launching of large volume promotional cereals for the pursuit of the people who are in need of cheap, this is the consideration that has to be made in response to market competition.

2. The consumer's demand and its changes: nothing is unchanging, the brand should periodically launch new packaging to attract consumers' attention.

3. Market demand and its changes: that the market is always a moving state of change, especially the fleeting changes, will be reflected through the packaging of goods.

4. The differentiation of the product: the product has a unique selling idea and unique speech compared with other similar products, because the unique idea has a real benefit.

5. Quality of packaging; packaging design, no matter how good-looking, performance is the first priority. The quality of the package material directly affects the quality of the product. High-quality package material surface flat, excellent printability, choose high-quality packaging, consumers can feel the brand from the touch and look of the intention.


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There are four main things that affect the shelf life of granola: microbes, oxygen, moisture and temperature, hence try to keep these four things in ideal condition when in storage. The main reason for cereal going bad is moisture, oxygen and temperature. As these conditions get worse, cereal is likely to be polluted by microbes leading to mold deterioration. Rising temperature and moisture in the cereal storage environment will accelerate the deterioration of cereals. Therefore, the packaging of cereal must be able to keep out oxygen and moisture. In addition, the cereal grain is tough and rough, so the packaging material is required to have sufficient strength and durability.

Moreover, cereal packaging materials must be hygienic, non-toxic food-grade packaging materials. As the harmful chemicals in the packaging materials can easily move into the cereal, resulting in cereal bad, so the cereal packaging materials should meet the sanitary requirements, it must be non-toxic, free from biocides, insecticides, antiseptics, and fumigants and other pollution, and packaging printing ink, adhesives and other auxiliary materials must also be non-toxic and harmless. Guangzhou Yongxin understands the importance of food safety, and the materials we choose have always met the requirements of food safety.

Guangzhou Novel has been in the business for many years, providing high quality cereal bags for many brands of cereals, Knorr and Quaker are our partners. Choosing us would mean choosing the quality and customer service of a global top brand.


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