Chocolate Packaging
Chocolate packaging plays a very important part in brand development. The packaging shows the values and sense of beauty of the brand, and the quality of the packaging shows the level of the brand. The packaging of many well-known brands is deeply impressive, and they attract a large number of loyal consumers with the packaging to show the culture of the brand. As a result, more and more chocolate brand owners are focusing on chocolate packaging. Brand owners want to show their products, and make the brand's values widely known to the public while achieving a best-selling success by the attractive packaging.
In summary, the chocolate packaging has three main purposes: Firstly, to protect the flavor and appearance of the product and extend the shelf life of the product. Secondly, to prevent outside pollution such as microorganisms and dust to ensure product hygiene and the food safety. Thirdly, to activate consumers' desire to purchase and increase the value of the goods.
We all know that the design and style of packaging will greatly affect the consumer's desire for buying, and now with the growing demand for plastic packaging, plastic packaging bags are growing to cover the market with many advantages such as colorful, novel styles, convenient in use, etc. The market has also put forward higher requirements for flexible plastic packaging bags. The market not only requires beautiful printing of design to attract the attention, but also requires packaging to have high barrier performance to maintain the freshness of the product, and even requires the packaging bag shape novel.
Nowadays, stand up pouches and flat bottom bags are the most popular, they allow the product to stand on its own on the shelf and the display is excellent. Some brands, as well, are looking for their packaging to be more attractive to consumers with shaped bags, and they hope to make their products stand out through novel shape packaging. As a new type of chocolate outer bag packaging, it exceeded the limitations of the traditional flexible plastic packaging shape: the shape of the bag is not limited to square.
The inner packaging of chocolates is also very important.
Today, one of the main types of chocolate inner packaging on the market is cold seal film packaging.
Cold seal packaging technology began in the early seventies in the United Kingdom, which was inspired by the application of self-adhesive envelopes in the communications industry. At that time, it was packaged for chocolate. Its emergence has solved the chocolate production plant in the packaging line in the most vexing problem. That is, once the packaging line is temporarily stopped for some reason, the chocolate will deform and melt due to the heat of the heat seal on the heat-sealed packaging machine, which not only causes inconvenience and a lot of waste in production, but also a lot of customer complaints and returns as a result. The cold sealer packaging does not need to be heated during the sealing process, only a pressure on the packaging film coated with cold sealer can be reached to achieve a satisfactory sealing effect.
Cold seal film has many benefits for chocolate packaging.
1. No heat effects on the product, which means that the heat-sensitive items such as chocolate could be packaged perfectly.
2. Cold seal film will not be shrunken by heat, so it can get a flat and beautiful seal appearance.
3. The packaging speed is fast, which greatly improves the production efficiency. The production speed can be increased by 50% to 100% compared with heat sealing materials.