Flour Packaging
Today, along with the rapid development of the bakery market, the flour market is growing and demand is increasing, while more and more flour brand owners are coming into the market. The share of small-scale baking operations, represented by home baking, has grown significantly in number, with small and medium sized flour packages taking up an increasing market share. Flour brands have to do a lot of work in every detail to stand out in such a competitive market and gain market share. The packaging is a good way to show the quality of the product and the brand concept, so that consumers can choose their own products at first sight when comparing similar products.
Nowadays, there are many varieties of flour products, such as wheat flour, almond flour and cocoa powder. Most flour products on the market range from 100G to 5KG. the packaging dimension of wheat flour is usually 500G to 2KG, mostly in the form of middle seal bags and four side seal bags. For bakery products such as almond flour and cocoa powder, the use of each time is not much, and these products are with the high demand for light blocking, oxygen barrier, and these packaging are better to be reclosable. Thus, the packaging of these products are mostly zip stand up pouches and flat bottom bags, etc.
The storage of flour is often faced with problems such as moistening, insects and spoiling. Flour is very susceptible to moisture, oxygen and dust in the air. Once stored badly, the product goes to the waste. Therefore, for the performance of the packaging, flour packaging must meet the requirements of excellent moisture resistance and good sealability. Usually, wheat flour packaging materials consist of a two-layer structure, such as OPP/PE, while some powders such as coco prowder require higher requirements, such as the need to resist UV rays and oxygen, in which case a three-layer structure is required to protect the product, such as PET/VMPET/PE.
Packaging is the issue that brands have to think about, and choosing to use innovative and well printed packaging is a shortcut to make their brand stand out from similar products.
Guangzhou Novel Packaging has been in the flour packaging business for many years and has experience of working with many well-known flour brands. We know what the highlights of packaging of the best-selling flour products and we have a very clear understanding of the needs of flour packaging. Once we receive an enquiry from a customer, our professional team will analyses the customer's product needs and provide a quality flour packaging solution.